
It's the end of 2012, and time for reflection. Social networks make it quite easy to review your life's highlights (and lowlights) from the year. So what do those highlights look like? What kinds of moments did you share?
And how did they affect your following?
Check out this study from "social media scientist" Dan Zarella, who backs some solid suggestions for getting new followers with scientific evidence. One of those suggestions: Don't be a Debbie Downer.
I'm a sucker for a good sarcastic barb. And I suppose if your sarcasm is funny, it will do good things for your online following. But the thing is, no one likes a Negative Nancy.
Take a good look at the kinds of status updates and/or tweets you share. Do you complain a lot? Call out other people in a negative way? Take cheap shots? If you do, and your followers took a dip, then maybe it's time to reassess your approach.
Yes, it's important to be yourself. And if a sad trombone plays everywhere you go, then so be it. But in 2013, why not try to look on the bright side, and share the more positive parts of your existence on your social networks? You never know — that positive energy just might rub off in the form of a bigger online audience.
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