TalentZoo.com |  Beyond Madison Avenue |  Flack Me |  Beneath the Brand Archives  |  Categories
Twitter Gives New Feature to Users
By: Matthew Busby
Bookmark and Share Subscribe to the Digital Pivot RSS Feed Share
After testing the feature this new feature on small accounts earlier this week, on Wednesday, Twitter began to let users download an archive of posts made to its site much like its competitor, Facebook.
The Pros:
Twitter’s new archive tool is now open to the public, allowing users to download a complete backlog of all of their posts and retweets. The new archive feature allows users to view and sort by selections of months, weeks, or years. The new feature also allows searching for certain keywords and hashtags, which is similar to the current form of searches on Twitter.
The Cons:
Twitter stated in this article that it may be possible to see other users who retweeted the original tweets, but this has yet to be confirmed. Also, the new feature does not give any sort of analytics (such as clicks on tweets) besides your entire Twitter activity.
How to Access:
Move into the “settings” tab inside your Twiter account and find the “Twitter archive.” If this is not currently available to you, then this means that Twitter has not rolled out the feature to you just yet. Before long, this feature will be available to all users.

Once you have requested the download, a confirmation screen from Twitter will appear and the next steps will be emailed to you shortly. Inside the confirmation email you will find a “Go now” button taking you to Twitter to access your download.

The next step is to open the file “index.html.” Once the page is accessed, there is an arrow that shows your Twitter posts in detail that helps you navigate the history of your Twitter account.
The Purpose:
Twitter has begun to add tools to help it win Web surfers and advertising dollars from its main rival, Facebook. This is the next feature after last week when the company unveiled its color filtering for photos uploaded by applications for iPhones and Android phones in an attempt to compete with Facebook’s Instagram.
The new archive feature can help advertisers and marketers find which tweets did the best and the seasonality of each tweet. This can show which type of tweets led to the highs and lows of online engagement.
For more detailed explanations, please read this article.

Bookmark and Share Subscribe to the Digital Pivot RSS Feed Share
blog comments powered by Disqus
About the Author
Matthew Busby is currently a student at the University of Tennessee studying advertising and an intern at Scripps Networks Interactive. He has a strong interest in the industry of social media and televison. He also enjoys writing for his own personal blog at www.busybusby.wordpress.com.
Digital Pivot on

Advertise on Digital Pivot
Return to Top