So today I opened up my trusty app store on the old iPhone and noticed Instagram had an update waiting for me. Interesting, I thought, considering I'd just finished writing a post about Instagram's spat with Twitter
So I load the update, open Instagram, and wouldn't you know it — there's a new design and a new filter! And then I start perusing the Internet, cue up Mashable, and holy moly! There's an article about how Twitter now has photo filters
. In the words of that article: The Twitter vs. Instagram war just got real.
Lucky coincidences? Not on your life.
Twitter has partnered with photo editor Aviary
to offer exclusive photo filters to Twitter users. So now you can not only share photos to Twitter in real time, you can shove them through treatments that make even blurry shots look cool.
And in a frenzy reminiscent of the press after a celebrity break-up, blogs are asking readers: Are you on Team Twitter or Team Instagram?
Well...why should users have to choose? Oh yeah, that's right, because nowadays you have to pledge your allegience to one social network and remain forever faithful. Must have missed that memo.
Once again, this is ironic to me, because as a social media practitioner you're taught to serve up a little something different on each social network where your organization has a presence. The idea is to get people to follow you in multiple places because they get a slightly different — but just as rewarding — experience from you no matter where they are on the social web.
So, if Instagram users want to upload their photos to Twitter, why the heck can't they? Is this some sort of exercise in authoritarian rule?
Oh wait...it's just business.