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The Latest Gripe About Twitter and Instagram's Falling Out
By: Christine Geraci
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If you took to Twitter Sunday afternoon and saw nothing but white blank spaces where Instagram photos should be — you should know it was on purpose. 

Instagram has disabled support for Twitter cards, as of this past weekend. This is another nail in the coffin of Twitter and Instagram's marriage. Over the summer, Twitter blocked Instagram's access to its API, effectively eliminating the ability for people to find friends, thanks to an update to its API policy. Last week, Instagram only allowed cropped photos to appear in Twitter streams: a throwback to an old, primitive way Instagram photos used to be displayed on Twitter. It used to be that Instagram users who shared their photos to Twitter would be able to see the entire photo with the tweet. Now, you have to click a link to see the photo.

This is the latest in a line of shrewd business moves by social networks that, while perfectly understandable from a business perspective, just end up screwing the user

On the one hand, it's a good business decision, as this article points out. Why would Instagram want to let a competing social network re-publish its photos? Further, there's talk that Twitter is working on its own Instagram-like suite of photo filters. Why would Instagram want to risk getting confused with — or worse, ditched for — this competing Twitter feature?

OK, I get it. But then I think about really cool apps like Camera+, Snapseed, and Camera Awesome. These are not social networks, but they do have really cool photo filtering features. I think about how many times I shoved a photo through one of these apps before I ultimately uploaded and shared it on Instagram. These apps received no credit for their work. And you don't see them throwing hissy fits. 

Perhaps it's simply because they're just not as large. Or perhaps it's because Facebook, Twitter's biggest competitor, owns Instagram. I don't know. Either way, the blank spaces where our Instagram photos used to reside in our Twitter streams will likely be yet another development we complain about and then ultimately accept, because we're too ingrained in these social tools to force real change by giving them up.

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About the Author
Christine Geraci is the Social Media/Promotions Specialist at MVP Health Care in Schenectady, NY. Connect with her on Twitter @christinegeraci.
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