TalentZoo.com |  Beyond Madison Avenue |  Flack Me |  Beneath the Brand Archives  |  Categories
Is Blockbuster Insane?
By: Christine Geraci
Bookmark and Share Subscribe to the Digital Pivot RSS Feed Share
Remember the good old days when you'd walk into a video store, make a selection or two, pick out a few tasty movie snacks, and then pay for your spoils? Yeah, I didn't think those days were good either. 
 
I found absolutely no pleasure in having to go somewhere to pay for a movie to watch on my TV. I'd rather go to the movie theater for a richer experience. 
 
But apparently, Blockbuster hasn't yet caught on that people don't have to go to its stores to rent movies anymore. It seems unphased by the fact that there's Netflix. And Redbox. And On Demand and the Playstation Network. And [insert more relevant movie rental service here]. 
 
How can you tell it hasn't caught on? Well, for one, Blockbuster is still open. The most telling evidence, however, is what it's starting to sell.
 
Blockbuster is now selling mobile phones. Yes, mobile phones. Because...why? It's having a mid-life crisis? It's currently fulfilling a bucket list? We're not sure.
 
What's so "blockbuster" about a mobile device sold alongside Blu-Rays? What is the tie-in? Please...I'm begging someone to explain this one to me. TechCrunch says it's the move of a desperate company. Sounds about right to me. But is there some sort of grand plan I'm missing here?


Bookmark and Share Subscribe to the Digital Pivot RSS Feed Share
blog comments powered by Disqus
About the Author
Christine Geraci is the Social Media/Promotions Specialist at MVP Health Care in Schenectady, NY. Connect with her on Twitter @christinegeraci.
Digital Pivot on

Advertise on Digital Pivot
Return to Top