This past Black Friday was a complete bust for social media sites. Social platforms like Facebook and Twitter barely made a scratch when it came to online Black Friday sales: They brought in less than half of a percent of click-throughs to online retailers.
So, I have to ask: Are we finally going to accept the fact that people don't want to use social media sites to buy things?
Social sites are for socializing. For telling stories. A coupon is not a story. It's a coupon. Unless, of course, there is a cool story behind that coupon. But should the retailer tell that cool story? No. The customer should. And they only will if the company offers awesome stuff consistently, provides amazing customer service, and follows through on its promises.
So what do social media "gurus" have to say about this dismal Black Friday performance? Not sure. Have you heard anything?
In the meantime, check out this hilarious video lambasting social media gurus from The Onion: