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Steve Jobs' iCar Vision is Realized
By: Greg Dorn
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It’s obvious at this point that Apple and innovation have long been synonymous with each other. Apple has not only masterminded some of the most important and groundbreaking products of the last 50 years, they have virtually created their marketplaces. We can go on and on regarding the revolutionary successes of the iPod, iPhone, or iPad, but where Apple truly excels is its ability to conceive one vision and immediately move on to the next.
In 2001, the iPod was a device so extraordinary, one could only dream of its conception. The thought of having the ability to carry our entire music collection in our pocket was a mind-blowing, futuristic invention. Apple not only had a winner on its hands, but a device that saved a company that had been treading water in the years prior.
Fast-forward several years later, and the iPhone became Apple’s new darling, one that catapulted the successful company into the most valuable in history. The iPod had not become obsolete, but Apple knew it could not rely on the same product if it were to continue to plow through technological boundaries. The iPod has continued to stick around in impressive numbers, but the iPhone quickly stole the spotlight. And so the model of Apple’s playbook was born. We’ve seen it again with the iPad, and rumors have been circulating of an Apple TV set. But as we know regarding the late CEO, Steve Jobs thought bigger and wilder than any other CEO in history. His vision to take over the world would continue in ways we could only imagine. Hence, he constructed the concept of the iCar, a place where Apple’s fortress would literally surround you from all four walls. For the first time, this vision might actually be coming to fruition.
In early 2013, General Motors will introduce Siri integration into several of its automobile models. Owners of the iPhone 4s and iPhone 5 will be able to interact with our “favorite” voice-enabled butler in “eyes free” mode. This of course means getting things done without fiddling with your phone, attempting to view a map, or taking your eyes off the road. In fact, to alleviate as many distractions as possible, the phone will not even light up. Therefore, one will have the ability to make calls, play a song, add an event, and sent a text message simply by asking for Siri’s assistance. The features are so appealing, efficient, and safe that BMW and Honda have also announced Siri integration. In fact, in order to quickly get these elements to as many people as possible, Chevrolet has vowed to get this initiative going in smaller cars well before the luxury brands.
We of course will never know for certain if this is what Steve Jobs had in mind for the iCar, or if that were to be Apple’s next foray into our everyday lives. However, we do know that Apple is clearly following the model that has created the empire it is today. The company undoubtedly has a knack for crafting inventions to make our lives seamlessly easier and efficient. Once those inventions have run their course, they move on to the next one. If Apple does indeed venture deeper into car integration, who knows what tricks they’ll have up their sleeves? And once that particular endeavor is over, the sky is the limit.

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About the Author
Greg Dorn is a blogger, writer, and obsessed with everything technology and social media. Greg is absolutely captivated with the recent advancements in mobile gadgets, making our world more seamlessly connected. You can learn more about him on his own blog here
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