TalentZoo.com |  Beyond Madison Avenue |  Flack Me |  Beneath the Brand Archives  |  Categories
A Lesson in Twitter Etiquette
By: Greg Dorn
Bookmark and Share Subscribe to the Digital Pivot RSS Feed Share
Whether we wish to admit it or not, Twitter has become a game of numbers. Much has been analyzed about what constitutes a quality tweet, or their ability to effectively engage or attract an audience. It could be the content, the length, an attention-grabbing pic, or an appealing link. We can spend all day pondering how to craft stimulating tweets in an attempt to amass a significant amount of followers. But at the end of that day, do we follow those who have something of value to share, or simply due to their number of followers?
To begin with, the proof is in the pudding. The celebrities, athletes, companies, and news sources who have accumulated millions of followers are literally plucked and recruited by advertisers and sponsors. These Twitter powerhouses are offered hefty paychecks to promote all kinds of products and businesses. Furthermore, when a “who is this” randomly follows you, you would be lying to yourself if you didn’t look at their own number of followers when choosing to follow back or not. Needless to say, whether conscious or not, we pay a lot of attention to that all-important number hovering above the word “Followers.”
This leads me to my main point. It’s naïve to think that your number of followers does not matter. Your account will no doubt be judged by this number in the Twitter world. So a word to the wise: when someone follows you, granted they are not some sketchy account, put your pride on the shelf and follow back. In the end, it will serve you well to tack on to that number. After all, fair or not, we look at numbers and headlines rather than content. So do yourself a favor and follow back. It will serve you well in the long run.

Bookmark and Share Subscribe to the Digital Pivot RSS Feed Share
blog comments powered by Disqus
About the Author
Greg Dorn is a blogger, writer, and obsessed with everything technology and social media. Greg is absolutely captivated with the recent advancements in mobile gadgets, making our world more seamlessly connected. You can learn more about him on his own blog here
Digital Pivot on

Advertise on Digital Pivot
Return to Top