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Does Social Media Influence Politics, or Simply Express It?
By: Christine Geraci
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Social media has now played a major role in two presidential elections. But did social media change anyone's opinion on the presidential candidates?
 
According to one Twitter chat, not so much.
 
During last night's #getrealchat, Pam Moore (@PamMktgNut) asked chat participants if social media made them view either presidential candidate in a different way. Responders answered with a resounding "no." Why? It came down to authenticity: It was clear that most, if not all the posts were never made by the actual candidates. 
 
This is an opinion from a VERY small sampling of social media users, but it's worth noting, and worth the time to contemplate whether this is more widely shared.
 
Does social media influence politics, or simply express politics?
 
When I think of my own social media experience during this election season, not one piece of social media content changed my mind. Not. One. I didn't care how many friends liked a candidate's photo, or shared a candidates status updates. My mind, fed by multiple news sources, was made up.
 
It's interesting to note that people are more likely to buy products their friends recommend. But when it comes to endorsements of principle — does it seem they're apparently less likely to follow their peers?
 
What do you think? 


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About the Author
Christine Geraci is the Social Media/Promotions Specialist at MVP Health Care in Schenectady, NY. Connect with her on Twitter @christinegeraci.
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