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Foursquare Wants to Help You Vote
By: E. V. Perkins Jr.
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The “I Voted” application was announced on the Foursquare blog yesterday. It allows you to find a voting location, learn about propositions and candidates, and see which forms of identification are needed to vote in each state.

Election information is provided by Google’s Civic Information API. Other partners on this app include the Voting Information Project and Pew Center for the States.

This is actually an improvement upon the “I Voted” badge and map launched in 2010. And yes, you’ll still get the badge when you check-in it at a voting location this year. All the check-ins at polling locations on November 6 will allow Foursquare to display real-time voting trends. For example, high turnout in a certain city or which gender is voting more.

Quick Foursquare marketing tip: Offer a deal or special for voters who checked-in at the local polling location. It’s a great way to take advantage of high foot traffic, especially if your business is in the immediate vicinity.

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About the Author
E. V. Perkins Jr. is a marketing and new media specialist in the Milwaukee-area. Learn more about him on LinkedIn and Twitter.
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