TalentZoo.com |  Beyond Madison Avenue |  Flack Me |  Beneath the Brand Archives  |  Categories
Facebook Gets it Right with Charitable Gifts Test Feature
By: Christine Geraci
Bookmark and Share Subscribe to the Digital Pivot RSS Feed Share
I admit, whenever I blog about Facebook I'm usually complaining. This will not be one of those posts. Inspired by the bipartisan spirit of New Jersey Gov. Chris Christie, I'm going to put my usual views aside to recognize some truly commendable work.  
Facebook has partnered with 11 nonprofit organizations to launch a new test feature on Facebook Gifts: You can now make a charitable contribution in celebration of a friend or family member. 
The test couldn't come at a better time, as many people are looking for ways to donate to Hurricane Sandy relief efforts. One of the partnering nonprofits is indeed the American Red Cross, which is now accepting donations to help with Hurricane Sandy relief efforts. 
Well done, Facebook. Well done.
I'd really like to try out this feature, but it's apparently not available to me yet. I can only conclude this means that Facebook Gifts is being rolled out to users much in the same way Timeline was: gradually. 
Furthermore, here's a great online resource from Mashable on how you can help the Sandy relief effort from the comfort of your own computer or mobile device. 

Bookmark and Share Subscribe to the Digital Pivot RSS Feed Share
blog comments powered by Disqus
About the Author
Christine Geraci is the Social Media/Promotions Specialist at MVP Health Care in Schenectady, NY. Connect with her on Twitter @christinegeraci.
Digital Pivot on

Advertise on Digital Pivot
Return to Top