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A Little Something About the iPad Mini
By: Greg Dorn
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The curtains have been drawn, the unveiling finally took place, and we now know everything there is to know about the iPad mini. If we have learned anything this past year, no matter how much Apple tries to “double down on secrecy,” it’s nearly impossible to do so. With so many overseas manufacturers producing parts and leaking images, Apple fanatics are able to predict every last detail of forthcoming products.
 
Therefore, Apple’s introduction of the iPad mini did not offer many surprises (at least in the ultra-obsessive tech world). The look was correctly predicted, the specs were in line with estimates, and the name was right on the money. However, there was one curveball that indicates a lot more than meets the eye. With the surprisingly aggressive price of $329, Apple is flexing its muscles, declaring it is not entering the 7-inch tablet market as we had thought. Apple is once again marching to the beat of its own drum.
 
As the Kindle Fire and Nexus 7 began to gain some ground, most suspected that Apple’s iPad mini would serve to crush that competition. After all, if only the size and price were stopping people from purchasing an iPad, surely Apple could churn out a product to please this demographic. This is where most critics lose focus. Although the iPad mini is indeed cheaper and smaller than its big brother, it is not trying to complete with the Kindle Fire and Nexus 7.
 
These two Android-based “tablets” are consumption machines, aimed at people who wish only to read books, watch movies, and listen to music. Those looking to invest in a Kindle Fire or Nexus 7 care more about the cheap costs and great specs. In fact, while the iPad mini touts 1,024 by 768 pixels in screen resolution, both Android tablets boast 1,280 by 800 pixels. But unlike its Android counterparts, the iPad mini prides itself on a gorgeous design, jaw-dropping thinness, and the ability to run tablet software (as opposed to the blown-up smartphone software of the Android tablets). In fact, when you look at the specs, the iPad mini is essentially a shrunken iPad 2. Case in point, with the iPad mini, Apple is simply targeting those who want a smaller iPad and willing to shell out the extra dough to have one.
 
Sure, Apple could have gone in for the kill, priced their product at $199, and declared a full on war with the Kindle Fire and Nexus 7. But that’s not Apple’s game. To model their product to closely mirror the competition would only serve to make Apple scared and weak. Apple is anything but scared, and the iPad mini shows it. 


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About the Author
Greg Dorn is a blogger, writer, and obsessed with everything technology and social media. Greg is absolutely captivated with the recent advancements in mobile gadgets, making our world more seamlessly connected. You can learn more about him on his own blog here
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