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Qualities of Great Social Media Directories
By: Christine Geraci
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Organizations with multiple social media presences most likely have so much awesome going on across the social space that they need a place where people can go to find it all.  If you're one of those organizations, a social media directory on your main website is a must. 
 
At its core, this "directory" is a home base for your social presence where people can go to find exactly who, or what, within your organization they want to keep track of via social media. These directories can be pretty straightforward, with a simple alphabetical listing or collections of presences listed by social network. 
 
But this directory can also be:
 
A hub where people can get a preview of the content you share. Check out how Harvard University gives visitors a taste of what they'll see from each of their social channels. 
 
A place to feature news coverage. Consider including a news hub, not only to show that your content is getting press coverage, but also to transparently share that content. 
 
A home base for commenting guidelines and other social media policies that apply to your online communities. Social media policies are usually blanket policies that apply to all channels (although usually altered a bit for blogs). Putting those policies in a social media directory space frees up a little social real estate and makes them easy to find. 
 
A place where people can submit their own content for possible distribution via your social channels. If you accept content submissions from the public, say so — and tell them where to send their stuff!
 
What does your organization's social media directory look like? 


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About the Author
Christine Geraci is the Social Media/Promotions Specialist at MVP Health Care in Schenectady, NY. Connect with her on Twitter @christinegeraci.
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