Social networks like Facebook, Twitter, and LinkedIn are so ingrained in so many personal and professional lives that it's easy to forget they're just sites that offer particular services. So, if you're not happy with the services of, say, Facebook, you can go elsewhere.
But it's not always that simple for businesses. If they want to engage their customers online, they have to go where their customers hang out online.
Or do they?
Well...yeah, pretty much. However, if they don't like a particular social network, they could conceivably just...make their own. And here's a tool that can help.
is a service that allows people to create their own social networking site. At first glance, it feels like a WordPress for social networks — except, SocialEngine doesn't require you to sign away some of the rights to prime branding space. It also allows you to self-host the site you ultimately create using its features
According to socialengine.com, it's already been used by a number of big brands, including Apple and MasterCard — even NASA has used SocialEngine.
This takes the whole idea of a "Ning
" and makes it better.
Have you tried using SocialEngine?