I’d like to talk about “likes” today. And how much I don’t like them sometimes.
They can be so frustrating, those “likes.” If you don’t have enough of them, you barely get noticed — especially if you’re a Facebook business page. If you have a lot of them, what does it matter, if barely anyone engages?
I am now very skeptical of pages with thousands of likes. If I see a five or six-digit number of likes and barely anyone talking about anything on the page, then I assume many of the likes were bought.
I understand why people or businesses might feel like they need to buy likes. In a Facebook world where the din of content grows louder by the second, lots of likes increase your chances of actually being heard. But at what price? Do they include your dignity on the final bill?
Perhaps some good does come of it, such as when a business is able to build success organically after a little boost from paid-for fans. Do you have any examples to share?
Otherwise, I look at those numbers — those thousands of likes and those “talking about this” numbers in the double or single digits — and it makes me cringe. Because it shows a lack of sincerity there.
Is that how businesses really want to be seen on Facebook?