TalentZoo.com |  Beyond Madison Avenue |  Flack Me |  Beneath the Brand Archives  |  Categories
A Self-Serving but Interesting Infographic on Social Sign-ons
By: Christine Geraci
Bookmark and Share Subscribe to the Digital Pivot RSS Feed Share
Two out of five people would rather scrub a toilet than come up with a new password. A whopping 88 percent of people admit they have lied on an online registration form. And half are completely turned off by the idea of creating yet another password combination.
 
These are a few tidbits from an infographic by social identity company Janrain. The infographic "How To Solve The Online Registration Challenge" also presents what we see as somewhat of an interesting paradox:
 
It seems people don't want to provide more information in an online form unless they know how the information is going to be used. At the same time, 77 percent of people prefer using a social login.
 
Hmmm. 
 
We'd like to point out that Janrain (again, a social identity company) was one of a few sites, including OpenID and Facebook, found to have "serious logic flaws" in this study published in May by Microsoft Research. While the study went on to specify the flaws had been fixed, "the overall security quality of SSO (single sign on) deployments seems worrisome."
 
Social logins might be more convenient, but the fact is, any site using a social sign-on will be able to access the data you have provided via your social profile, in addition to whatever data you provide the site itself. 
 
Yet, Janrain's infographic claims people are much less trusting of online registration forms. 
 
Still, this is an infographic worth sharing. 
 
Which do you prefer: A social sign-on or the online registration form?
 


Bookmark and Share Subscribe to the Digital Pivot RSS Feed Share
blog comments powered by Disqus
About the Author
Christine Geraci is the Social Media/Promotions Specialist at MVP Health Care in Schenectady, NY. Connect with her on Twitter @christinegeraci.
Digital Pivot on

Advertise on Digital Pivot
Return to Top