You've got the social media strategy, you've got big ideas — and now it's time to execute on the content. How do you get organized? Time to think like an editor.
This is a concept that's been around for a while, but it's worth repeating: The concept of an editorial calendar for your social media content. Believe me, it helps to have everything organized, not just so you're not tweeting on the fly or randomly posting irrelevant content to Facebook — but also so you can better track the response content receives from your online audience.
Here's a tried and true way to organize your content: The 1-7-30-4-2-1 method.
1 = daily
Twitter updates, links to relevant news articles and blog posts, etc.
7 = weekly
Main website updates, blog posts, short video, etc.
30 = monthly
A more highly produced video, a blog post with extensive research, podcast, Powerpoint presentation, etc.
4 = quarterly
A video series, an infographic, etc.
2 = bi-annually
An e-book, a presentation at a conference, etc.
1 = annually
Produce an app, create an annual report, etc.
What suggestions do you have for content that could fit into these categories?