So I'm sitting here, watching this South Korean rapper guy
do his "ride the horse" dance, and I'm thinking, "How is this so popular?" I mean, it's funny and all, but...really?
As this Forbes article
points out, most of us don't exactly know what moves audiences to share content. So, in the end, many of us content creators tend to rely on statistics, such as tweeting or posting to Facebook at certain times of the day, or sharing types of content most likely to get us noticed such as photos or videos.
But I think we all have to remember the other crucial ingredient in the content sharing recipe: The respect friends have for one another.
I've always thought of the audience for any given social presence as one big circle. And when you look at the big picture, it is. But like a Monet, you'll likely see something a little different when you look a little closer. For me, I see not one large circle, but a lot of really small circles.
What are those smaller circles? The friends of each person in your online audience.
When I share something online, I do so either because I found it, and it speaks to me — or because it speaks to someone else I respect.
Yes, statistics such as "the best time to tweet" help more of your content reach your audience. But sometimes this strategy feels, dare I say it, a little fake. Primarily because I know I'm going to find and share content from people I respect no matter what time of day it is.
In the end, it's less about peak sharing times, and more about becoming one of those people that others respect in the social space. They don't have to agree with you, they don't even have to like what you have to say — they just have to respect your audacity to say it. Whether you're a person, a business, a charitable organization, you have to be a good friend, a respectful friend.
And as we all know so well, these are the friends who share with one another.