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Big Bird, Social Media's Gatekeeper of 2012
By: Christine Geraci
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The first presidential debate presented a staggering barrage of statistics, numbers, and statements that may or may not be fact. All of this information is crucial to helping Americans decide who our next president should be. 
 
And what resonated on social media? The infamous Big Bird comment.
 
Republican presidential candidate Mitt Romney told debate moderator Jim Lehrer that although he "loves Big Bird," he'd cut federal subsidies to organizations like PBS if elected president. Social media erupted, and the comment has become the latest meme.
 
People are now taking to social media, armed with a beloved childhood character, to make their cases for why we should all vote for their guy over the other — in comments, in humorous photos, in videos.
 
Here's why this is a good thing. 
 
It gets people talking about the very important civic matter of electing our nation's president. Think about the type of content that resonates best on social media: Content that's funny, emotional, or informative. Big Bird tugs at the heartstrings. And sorry, but it's funny when a guy like Mitt Romney talks about him. 
 
Some people might think the Big Bird thing is pretty trivial compared to the other topics tackled during the debate. But until someone figures out a way to boil down all that other stuff into a graphic, image or video that rivets people, Big Bird will remain the gateway to more knowledge about our presidential candidates. And I'm OK with that.
 
What do you think?


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About the Author
Christine Geraci is the Social Media/Promotions Specialist at MVP Health Care in Schenectady, NY. Connect with her on Twitter @christinegeraci.
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