Twitter has forever linked President Obama and KitchenAid. Or rather, someone's silly mistake
on Twitter has forever linked President Obama and KitchenAid.
People make mistakes. Unfortunately for this particular member of the KitchenAid social media team, he or she has paid with tweeting privileges (and also a livelihood?).
It's not the mistake itself, but how avoidable it was that's so infuriating.
To be fair, Twitter isn't exactly very accommodating when it comes to separating personal handles from business handles. (This is actually one thing Facebook does well, by offering both a Facebook and Facebook Pages app). But that's where it should have been the responsibility of the person tweeting on behalf of KitchenAid to take matters into his or her own hands.
I have a confession to make: I have, in the past, tweeted on behalf of an organization from within the same Twitter app I use to tweet from my personal account. I've never had an issue. But I realize this scenario is a ticking time bomb. Which is why, unless you don't need sleep, or you're from the future and looking for John Connor, you should human-proof your Twitter process:
Use a separate company-issued mobile device. This is a pain. But it guarantees you'll never confuse business with personal on Twitter ever again.
Use a separate app for company tweets. HootSuite. TweetDeck. TweetCaster. Take your pick from an array of options.
Always, always sign out when you're done. Even if you're using a separate app and even if you're on a separate device.
It's easy to be a Monday (or Friday) morning quarterback, but here's the good news: KitchenAid quickly and graciously apologized and did their best to make things right. Hopefully, the person who sent the erroneous tweet learned from his or her superior.
How else would you have tried to avoid such a gaffe?