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The Elusive iPad Mini
By: Greg Dorn
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The five million pre-orders have arrived. The lines of people have dispersed. The countless rumors have been validated or dismissed. The iPhone 5 has landed in glorious fashion and has been in the hands of tech-hungry consumers for almost two weeks. Speculation regarding this elusive handset reached feverish heights after last year’s iPhone 4S failed to deliver the radical hardware changes Apple “fanboys” were looking for (despite selling like hotcakes). But now those prayers have been answered. We’ve got the larger screen that lacked in previous models, sending people flocking to mammoth-sized android phones. We’ve got the 4G LTE connectivity, with many reporting unprecedented speeds. The phone is sleek, the phone is thin and the phone is cool. Now that the dust has settled, the Apple universe is doing what it does best, venturing immediately back to the rumor mill. The gadget in question? The mysterious iPad Mini.

Ever since the introduction of the revolutionary iPod over ten years ago, Apple has seen its popularity skyrocket like no other tech company in history. Their business model was simple: create an innovative product we never even knew we wanted, watch it sell by the millions, and then move on to the next one. With the iPod, iPhone, and iPad, Apple not only successfully achieved this cycle, they created the marketplace for all three. The idea of a touchscreen phone never existed before Apple came along. An over-sized tablet for mobile computing seemed ludicrous and far-fetched. But Apple succeeded, combining seamless software with gorgeous hardware. If the product itself didn’t sell you, the beautiful, artistic designs pulled you in to the Apple ecosystem. Once in, it was impossible to let go. Now for the first time in many years, Apple finds itself in an unfamiliar situation. Instead of creating the marketplace, Apple has been forced to play catch-up to a product that has already made massive waves: the 7-inch tablet.

When the iPad, and therefore the idea of the tablet, hit the grand stage nearly two years ago, people were reluctant and skeptical. What was this device clutched in the charismatic hands of Steve Jobs? It was too big to be a phone, yet not powerful enough to replace the laptop. But like everything else before it, Steve dazzled and delivered his signature address, convincing us why we needed this device, at exactly this size. Anything smaller would simply not do justice to the movies, books, TV shows, and apps we were meant to enjoy. We bought the idea, and all was well in the tablet world.

That is, before some other known kids on the block, Amazon and Google saw a market for a smaller and cheaper tablet. Their target audience were those looking for something more mobile and wouldn’t cost them their right arm. Hence we received Amazon’s Kindle Fire and Google’s Nexus 7, and Steve Jobs ate his words (albeit from the grave). Apple now has a decision to make: do they stick to their guns and continue to create their own markets, or do they bite the bullet and enter into someone else’s game? With the existence of the so-called iPad Mini still in the rumor mill, only time will tell.


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About the Author
Greg Dorn is a blogger, writer, and obsessed with everything technology and social media. Greg is absolutely captivated with the recent advancements in mobile gadgets, making our world more seamlessly connected. You can learn more about him on his own blog here
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