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Using Pinterest for a Worthy Cause (No, not your imaginary closet)
By: Christine Geraci
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I am on Pinterest and thoroughly enjoying it, but I currently do not use it any sort of professional manner. Case in point: My "free passes" board, dedicated to celebrity crushes (mostly Lenny Kravitz) with whom I'd be allowed to enjoy a romantic interlude should I ever get the chance. 
 
Here's a blog post that makes me feel silly for having that board (Even so, I am absolutely keeping it, and no, I wouldn't mind if my boss found out about my long-time crush on Lenny Kravitz.)
 
In this post, ViralBlog's Martin Michalik discusses how Pinterest has actually served as a partner in crime for local law enforcement. The Pottstown Mercury of Pottstown, Penn. has created a board on Pinterest comprised entirely of police-provided mug shots of wanted persons. The board, and the information it's gathered from commenters, has resulted in a 58 percent increase in arrests.
 
I didn't think it was possible for me to feel guilty about pinning that adorable fall outfit yesterday, but I do. I applaud the Mercury for using Pinterest for a cause far more noble than fantasy closet-filling or celebrity-coveting. Although again, I'll still continue to use Pinterest for both of those reasons.
 
In what other ways have you seen people, brands or organizations using Pinterest for a worthy cause?


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About the Author
Christine Geraci is the Social Media/Promotions Specialist at MVP Health Care in Schenectady, NY. Connect with her on Twitter @christinegeraci.
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