I've talked before about the welcomed presence of infographics across the web. I still maintain that infographics are indeed a great way to communicate complicated information in a dynamic and digestible way. But I need to add one caveat:
Only do infographics if they make sense.
The rise of Pinterest in particular seems to have contributed to a barrage of infographics that do little more than look pretty (that's my opinion). As Tom Webster's BrandSavant blog
very adeptly points out, "great infographics should tell the story of numbers." And he doesn't mean just any old numbers. Here are some of my own suggestions for making infographics that make sense:
Infographics should compare apples to apples. The information should be fully vetted and confirmed. And -- excuse the fruit pun -- not cherry-picked from multiple unrelated sources. Call me crazy, but I feel like the more data you're trying to throw at me, the more you're trying to cover up the weakness of your data and/or statement.
Infographics should be functional. They don't have to be pretty. They have to be accurate and not make my head hurt when I look at them. They have to make simple statements. That's what will inspire someone to share it. "I have no freaking clue what this infographic means, but I'm sharing it because it's so pretty!" said no one ever (hopefully).
Infographics should inform, not persuade. Perhaps this is just the old-school journalist in me talking, but one of the most disingenuous things you can do, in my opinion, is cherry-pick different pieces of data and then slap them together in an attempt to persuade. Infographics should not attempt to persuade by loading up with data from different studies and sources, arranged in ways that will almost always end up misleading more than informing. They should simply communicate accurate numerical data in a simple, easy-to-comprehend manner. That's it. Let the viewers make their own determinations.
What are your infographic suggestions?