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Pingraphy: Pinning on Your Schedule
By: Christine Geraci
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It was only a matter of time before the time-saving apps turned and gazed lovingly at Pinterest.
 
And why the heck not, I say. The appeal of Pinterest for business is undeniable, but not every business has a staff member with the time to pin all day. Luckily, there's an app for that — the only app out there, so far — and we're going to spend some time talking about it today.
 
Pingraphy is a bookmarklet that allows you to upload pins from any website in bulk, schedule them out, then track their reach and engagement. Pingraphy also allows you to target influential followers and analyze what your followers like so you can customize future content for even more reach and engagement.
 
While you're scheduling pins, you'll be asked to add captions to each of the pins. This is a prime opportunity to load your pin captions with SEO-rich content, calls to action a link back to your website, etc. 
 
You can even schedule pins for specific time zones. How cool is that?
 
And as Tehmina Zaman points out in this awesome guide to using Pingraphy on Jeff Bullas' blog, the tool isn't restricted to just photos. You can apply the same technique to videos on YouTube or Vimeo, for example. 
 
Have you used Pingraphy? What do you think of it? 


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About the Author
Christine Geraci is the Social Media/Promotions Specialist at MVP Health Care in Schenectady, NY. Connect with her on Twitter @christinegeraci.
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