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Facebook and LinkedIn: More in Sync?
By: Christine Geraci
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Way back in 2011, a fellow named Paul Hartgen asked a simple question on LinkedIn:
 
 
He got three answers, as you'll see if you click the link above. One of them asks him why he'd even want to do that because they're two different social networks with two very different purposes. 
 
My, how much things change in a year. 
 
We're hearing that referrals to Facebook from Linkedin spiked a whopping 1,000 percent in July — 1,000 percent — after Twitter severed ties with LinkedIn in June. 
 
When Twitter and LinkedIn first announced this "divorce" of sorts, many applauded it as an end to all the pointless noise from people whose Twitter accounts dumped more irrelevance than substance into the LinkedIn news feed. 
 
And now, according to Facebook analytics tool PageLever, Facebook links can apparently rise to the top without all those Twitter posts in the way. 
 
It's true that Linkedin wasn't much of a traffic-driver for Facebook in the first place. But we wonder if there's another reason for the sudden jump in traffic, other than the absence of pointless Twitter posts.
 
Are more people and businesses with significant Facebook followings (between 100,000 and 1 million fans) cross-posting to LinkedIn from Facebook? 
 
And if they are, is this wise? We all know that cross-posting is usually a bad idea. 
 
Or, does the absence of the Twitter noise reveal Facebook as a much more legitimate place for professional interaction? Personally, we never saw Facebook as a network for professionals, at least not like LinkedIn. Has that changed?


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About the Author
Christine Geraci is the Social Media/Promotions Specialist at MVP Health Care in Schenectady, NY. Connect with her on Twitter @christinegeraci.
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