|It’s a Multiscreen World
By: ML Haynes
“Today 90% of our media consumption occurs in front of a screen. As consumers balance their time between smartphones, tablets, PCs and Televisions, they are learning to use these devices together to achieve their goals.” This is according to Sterling Brands, a New York–based branding consultancy and co-producer of the recent survey titled, “Our Multiscreen World: Smartphone Users' Media Consumption Patterns.”
Sterling Brands partnered with Ipsos MediaCT to conduct and analyze a study of approximately 1,600 participants — adults located on both U.S. coasts, owners of smartphones (100%), and tablets (43%). Using mobile diaries to track their mobile interactions, each participant recorded usage throughout a 24-hour period, tracking nearly 8,000 hours of media engagement all within 2Q2012.
The infographic below represents their findings.
ML Haynes, hybrid creative and interactive director, pixel pusher and wordsmith, strategist and activist, thinks out loud here. Follow her on Twitter.
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