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The Big! The Good! The Bad!: Political Bashing
By: Emory Brown
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Well, it’s that time again...time to hear the pre-show before we go to the polls and cast our vote for the best man to win the ultimate prize: four years to be known as the President of the United States of America. 

However, the most disturbing thing about the political bout that we watch take place over a series of weeks is that advertising and social media are like ironclad boxing gloves in which millions of blows are delivered in a matter of seconds, sending the opinion polls rallying in any direction at any given time. This in turn makes for great claims about who’s the good guy and who’s the bad guy.

They weigh in at debates and deliver soul-enticing speeches. Let’s forget all of that and focus on the heavyweights' trainers. You have to give it to these marketing gurus; they make Freddy Roach look like Daniel Son after his first behind whipping when they deliver their highly strategic points of view to make blows into the consciousness of voters.

Unfortunately, this election is not just about the ads and the marketing people that brilliantly display our presidential candidates in the best light. This is about a real-life look into the opposing mindsets of the American people, which transcend race, religion, and other organizational ties. If we carefully look at the recent chaos that has plagued our nation in recent months, it all comes down to people's political views, which when threatened turn into bashing the opposing view.  

What happened to freedom of speech, freedom of expression? Women are being brutally attacked with proposed laws treating rape as if it’s something a girl makes a part of her to-do list for the day. Attempting to take women’s right to choose is a straight political bash! How can one group of try to enforce mandates about one of the most horrific crimes that could be committed against a person, regardless of their gender.  African American voters are being harassed before they even make it to the polls in November. Warning emails are being blasted to millions of people invoking fear that the Republicans are plotting to steal their vote and are working against black people to steal the election from their beloved President. Another political bash! People want to kill Clint Eastwood for doing his “Empty Chair” speech about Barack Obama; he’s an old guy with an opinion! Another political bash! We all know that there is some chubby kid sitting in school wishing that Michelle Obama never called Beyoncé Knowles to do a campaign about exercising, and it’s a wonderful campaign that is changing the lives of young Americans everywhere. See, even kids can be political bashers!

We’re talking lunchroom politics here. This can be serious. Ever met a guy that wants to steal your lunch?

Who’s good? Who’s bad? It’s hard to tell, because everywhere we look there are messages creating a lot of confusion and chaos and people are getting knocked out with what could be potentially deadly information. Are all politicians good? No! Are all politicians bad? No!

Yet, there are good and bad messages that are being disseminated in our country, and those help form public opinion. Our job as advertisers, regardless of our political position, should be to uphold the truth in all its glory. We should want the candidate in office to represent truth and embody American values for the wealthy and the poor. The good and the bad! Remember, we are all human beings and capable of doing bad things, and as human beings we can all work together for the common good. That’s a political system that celebrates America. Is that really so bad? If it is, go out and do some good and bash some of these politically charged hate messages, which aren’t doing us any good.


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About the Author
Emory Brown is an award-winning creative director/writer whose mission is to spread the gospel of what great marketers can do when they put their heads together and work together for the greater good and not the bottom line. Working with many esteemed clients, his portfolio of work ranges in genre from conservative to ultra-modern including American Family Insurance, United Airlines, Mazda 6 and RX-8, Illinois Lottery, Tyson, Miller Genuine Draft, Nike Air Force 1, and Mercedes Benz, to name a few.  
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