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Facebook's Updated Mobile App: What's New and What Still Sucks
By: Christine Geraci
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Hear that really loud, hard sucking sound? Up until recently, that was the sound of Facebook's mobile app. I get it: Design is important and a mobile experience is going to be different from a web experience. But if you can't work even the most basic functionalities of your service into the mobile app, then...well, I'm at a loss.
Thankfully, the iOS app has improved somewhat in this latest upgrade. Here's a rundown of what's new: 
Color distinction for likes. When you like a post, the color of the like count changes to a hyperlink blue, meaning you'll be able to see what you've liked as you scroll through your newsfeed.
Know when messages were "seen." Any message you send and/or receive now gets a check mark and a time stamp when the recipient views the message. Ignoring communication attempts just got a little more difficult. 
Scroll left to right through photos in the News Feed. Now you can peruse all those new photos your friend posted without having to actually click on a photo to enter the album.
New story notifications. When perusing the News Feed, you will now get an instant notification at the top of the screen when new stories enter the feed.
This app is faster. No, really. The app is definitely faster. Hallelujah!
The design is a bit cleaner. Stories are better divided using boxes in the News Feed, and the fonts are a bit more sans serif-y. 
Any downsides, you ask? Yeah, I can think of a couple: 
You still can't share stories. What. The. Heck. Can someone please explain why?
Still can't always see every "like." Don't understand this one either. Some names are linked, and then the "X others" portion is not. So you can't see all the friends who have liked a certain post. 
What are your thoughts on the new Facebook app?

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About the Author
Christine Geraci is the Social Media/Promotions Specialist at MVP Health Care in Schenectady, NY. Connect with her on Twitter @christinegeraci.
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