Our Service and Our American Dream

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By: Emory Brown

Marketing is and always will be a service-driven industry. As the old adage goes, we are in the business of building businesses, and for the most part, over the years, we’ve become pretty good at it. Yet, we still have an opportunity to grow and expand in what we call service.

This service is a deeper connection to consumers, a deeper connection to clients, and a deeper commitment to bringing substance back to American business and to this business art form that is adored by clients and agencies alike. It’s bigger than a social marketing program.

This service is being in the business of creating and serving new American business. A war cry to provide our up-and-coming entrepreneurs with the marketing services needed to become bigger than life on a national scale and lead the way to reestablishing the American Dream with American Dreamers. A commitment to service that helps those regardless of their station in the business world. A service that propels our business dreamers into a reality blessed with economic health and happy families.

What would the world of marketing look like if we made it a standard to service all of our American Dreams? What new industries would emerge? How would the employment rate and cost of living be affected? What can we do to make this happen?

High points are always a great way to start. Marketing pros can:

1. Look for opportunities in your communities to help small businesses and social organizations with their marketing.
2. Benchmark great thinking like GE’s new innovative product, GE Capital.
3. Be angels and invest in start-ups that show promise or introduce them people who will invest in their dreams.
4. Become a mentor to someone that has a dream and walk with them on their journey to success.

Last but not least, remember that we are the co-creators of American Dreams. In America there are great companies and great marketers, and together we can service our people in the most caring, the most brilliant, and the most significant way.

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About the Author

Emory Brown is an award-winning creative director/writer whose mission is to spread the gospel of what great marketers can do when they put their heads together and work together for the greater good and not the bottom line. Working with many esteemed clients, his portfolio of work ranges in genre from conservative to ultra-modern including American Family Insurance, United Airlines, Mazda 6 and RX-8, Illinois Lottery, Tyson, Miller Genuine Draft, Nike Air Force 1, and Mercedes Benz, to name a few.

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