Content curation, or the act of searching out and re-posting content you find useful and/or interesting to your online audience, is paramount to any successful social presence on the web. But truth be told, it can be a real pain in the you-know-where.
...But only if you haven't found the content curation method that works best for you.
The sheer number of tools out there for curating online content is pretty darn mind-boggling. But before we get to some examples, let's start with some basic best practices for successful content curation.
1. Give as well as receive. Someone, somewhere, is taking time out away from family, friends, and fun to create the kick-ass content you're about to share with your Twitter followers. This steady stream of good content helps you keep your online audience. So give a little in return by creating your own fresh content to share so someone, somewhere can keep their online audience riveted, too.
2. Always attribute. When you're sharing someone else's work, do your best to give that person props. Stuff can get lost in translation the more something is re-packaged, re-tweeted, and re-pinned. Give credit where credit is due.
3. Invite participation. Encourage others to contribute their own content, whether it's a link to their own blog, an insightful comment, or a relevant photo. Make sure your audience knows you're interested in what they have to say, instead of just throwing links at them all the time.
I'll also put in a shameless plug for the new Autoschedule feature in HootSuite
. For those who use this social dashboard, the automatic scheduler helps you save time and curate more great content by letting you skip the process of scheduling tweets.