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With FuelBand, Nike+ Sets the Bar for Social and Mobile Integration
By: Christine Geraci
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Nike+ FuelBand, a really cool mobile device for budding exercise enthusiasts, is a lot more than just a novel way to track your fitness goals. As this ViralBlog post points out, it's a sleek representation of social and mobile fully integrating with one another, and with great results.
Even if you're not a runner, you might have heard of Nike+, the Nike brand's social network for people into athletics and fitness. Through its exclusive gear, Nike+ helps you track your workouts and runs, then lets you share your progress with others. 
And now with FuelBand, Nike+ is taking the old pedometer and putting it on steroids — in a good way. It's essentially a bracelet that tracks your every "move:" running, walking, sports, etc., and translates that activity into "fuel." If you fill your "fuel tank," you've reached your physical activity goal for the day. The more you challenge yourself, the more fun it becomes: You can unlock achievements, sync up with the Nike+ social network via your mobile device, and share your various milestones with your own online social circles. 
This is all a great example of a brand creating a seamless experience between the mobile and social realms for its customers. Isn't it great when the mobile apps work the same as the social experience? (Hear that, Facebook?) If only more brands would do the same where appropriate.
Can you think of other examples of brands doing both social and mobile right?

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About the Author
Christine Geraci is the Social Media/Promotions Specialist at MVP Health Care in Schenectady, NY. Connect with her on Twitter @christinegeraci.
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