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Why You Don't Need a Video Guru to Produce Compelling Video Content
By: Christine Geraci
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A well-produced video is a work of art. It sends a clear message. It engages its audience and moves its viewers into action. In other words, it's nothing short of ideal when an individual or organization wants help from others to achieve a goal, whether it's selling something, raising awareness for a cause, or getting people out to participate in an event. 
A well-produced video is also completely unnecessary, in many instances.
Hear me out: A video produced for today's social web doesn't always require a bona-fide professional's touch to grab attention. Think of some of the videos out there that have gone viral, whether for good or bad reasons: They're often spontaneously shot, in some cases by people who aren't even old enough to drive yet. 
Yes, professional videography has its place and can really forward an agenda. But not every entity can access such expertise — nor do they have to. Mobile technology — and a few choice apps — make the idea of shooting and producing a video much less intimidating.
Here's a great post from sheposts.com that lists a number of great apps for producing video right on your smartphone. Named apps include iMovie (a no-brainer in many cases for iPhone users) and VidTrim for the Android folks. 
Also, here's a wonderful article from The Washington Post's Ryan Kellet that lists some great tips for shooting video with a smartphone. Kellet offers up some great suggestions, such as only shooting video horizontally (more to work with that way) and using "nature" — such as a tree, table, or another person's shoulder — as your smartphone's "tripod" to stabilize shots if you don't have the cash for actual tripod gear. 
If you regularly use mobile technology to shoot and produce videos, we'd love to hear your tips and tricks in the comments!

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About the Author
Christine Geraci is the Social Media/Promotions Specialist at MVP Health Care in Schenectady, NY. Connect with her on Twitter @christinegeraci.
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