Over the weekend, Twitter announced the end of its syndication relationship with LinkedIn, effectively rendering the #in and #li hashtags ineffective and terminating the ability to automatically post tweets to the LinkedIn activity stream. Although Twitter cited a desire to focus on "core competencies," theories abound on why Twitter made this move
So what does that mean for the average Twitter-LinkedIn cross-poster?
You must now post from within LinkedIn itself. And frankly, this isn't necessarily a bad thing. Convenient or not, if you're not already taking LinkedIn more seriously as a social network that needs its own tending, perhaps you should be. No longer can your LinkedIn presence be maintained with a tweet here or there.
However, you can still post to Twitter from LinkedIn. Whether within the API itself or on the phone app, you can still share any updates you post to LinkedIn to Twitter. In other words, it appears LinkedIn was the one who got dumped.
And in the end...
This move might actually be a boon to LinkedIn users. If you have to post within the API itself, then you have to consider your audience more thoughtfully. In turn, this should mean a marked increase in the quality of the content shared via the LinkedIn activity feed. Before, checking a certain box within your LinkedIn Twitter settings meant you could clog the activity feeds of every professional connection you'd made since entering the workforce with your feeble attempts to engage Lady Gaga in Twitter conversation. Not anymore, little monster.
What do you think of Twitter's breakup with LinkedIn? How will it affect your social strategy, if at all?