Humility tends to be underrated, especially in the social space.
It's often perceived as a sign of weakness, particularly for a brand or organization that's good at what it does. It's easy to assume that if you're humble, you won't be heard above the noise, and some other business will swoop in and snatch away your customers.
Understandably, the social web is not the first place one would expect to find humility. Natural human tendencies to brag, cry, crack jokes, and otherwise attention-seek make sure of that.
But what others perceive as weakness could be a business's greatest strength on the social web. Why? Because by exercising humility via your social channels, you show your audience you are not above them, you respect them, and you are genuinely interested in what they have to say.
How can you show a little humility?
Ask your audience for input.
Of course you know what you're doing. But good ideas come from everywhere, including your loyal fan base. Take a cue from brands like Starbucks
and let them give you a few.
Let them share their content with you. Let your fans post to your Facebook Timeline, submit vidoes, take photos. Ask them to submit the content as part of an ongoing cause or campaign. Let them share your spotlight.
Talk to your audience. Respond immediately, and with honesty, to complaints. Thank people for commenting and then keep the conversation flowing.
Taking the above steps will not make your company weaker. It will make it more human. Trust us: On the social web, this is furthest from a bad thing.