Imagine a mobile platform that anticipates what you need, when you need it, without having to search for it. Sound good? Well, then let us introduce you to a little something we, and the folks over at Google, affectionately like to call "Jelly Bean
At its Google I/O developer conference June 27, Google unveiled Google Now
, part of the new Android 4.1 mobile platform. Google Now pulls user data hosted in the Google cloud — searches, emails, calendars, etc. — and uses it to anticipate what users might "need" from their mobile device at any given point in the day.
Case in point: Google Now can help people get through their morning commutes by telling them flight statuses, bus schedules, even news that's important to them, according to the GigaOM article on the topic.
In another GigaOM example, Google Now provides you with stats and scores for your favorite sports team; not because you asked for it, but because it already knows your favorite team based on your search data.
This application is another step toward "augmented reality
," a user experience where computer-generated information is fed to users when that information is relevant to the user's everyday experiences. Google seems to be well on course to provide such experiences through Google Now, Android 4.1 and of course, Project Glass
What do you think of a mobile operating systems that anticipates your needs? What are the pros and cons, if any?