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SnipSnap: Your New Mobile Coupon App!
By: Jennifer Stack
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If you have always been intrigued by the crazy world of couponing, inspired by pop culture phenomenon TLC’s “Extreme Couponing," or just like having the option to save a buck or two from time to time, then you will love the new coupon app SnipSnap, which allows you to collect your coupons by snapping a photo of the image via optical character recognition, image recognition, and barcode scanning. Recently they announced over 1 million dollars of venture capital raised, most likely a result of their impressive stats. The Snip Snap Coupon App hit 150,000 downloads with over 1 million coupons snipped in June. It bills itself as the first app to scan, save, and redeem printed coupons on your mobile phone. Currently it is available for the iPhone and an iPod release is pending later in 2012. Rumors are that the Android version is coming sometime around the middle of 2012. This start-up is socially savvy, running their own blog to keep you updated on the day to day.

The app features in-store reminders prompted by a push notification, displaying previous savings. Social Share functionality allowing you to post coupons you’ve clipped to Facebook and Twitter in addition to emailing them so you can share the wealth with all your friends. Expiration Date Alerts and Store Success Ratings indicate how well received the app is within the store as experienced by other users. Next on the horizon for the SnipSnap team: addressing the common retailor policy of refusing non-paper coupons at the register. Most notable is the Location Reporting feature, which is explained via their iTunes store description as such: “SnipSnap uses Apple's approved method for reporting location changes in the background. Note that this is only invoked and reported upon a significant location change event — e.g. moving between two cell towers.” Undoubtedly their most prominent asset is capturing consumer data, as it literally captures the path to purchase.

The opportunity for marketers and their brands lies in the adoption of this scaled audience base by providing coupons specially catered to this app’s demographics. This is a target market that is price conscious and tech oriented, operating in an app that is not flooded with noise as there are currently no brand partnerships or sponsorships with the app. Additionally, SnipSnap would be wise to incorporate data analysis packages to offer brands the ability to see the frequency and consumption habits of their consumers in terms of visiting retailors, items purchases, etc. The possibilities are endless. 

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About the Author
Jennifer Stack is a Social Media Strategist at a digital advertising agency. She was a 2011 Notable.ca YP Social Media Finalist. International Marketing Communication, MA. International Marketing Strategy, MSc. LinkedIn + Twitter.
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