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Twitter's Tailored Trends Will Narrow Your View (In a Good Way)
By: Christine Geraci
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Changing your worldview just got a little easier on Twitter, thanks to the introduction of tailored trends.
This new default setting for trending topics presents said topics to Twitter users based on their actual location, as well as who they follow. Users can still opt to see more generalized trending topics by changing their settings. 
Tailored trends reflect an upgrade to Twitter's algorithm aimed at delivering users more customized and relevant information. And we think it's a significant change. Here's why: 
Users get a better sense of their own "popularity" in their locale. Perhaps your hashtag isn't trending statewide, but maybe it's all the rage in your general vicinity. You may be just a number on the state or national level, but now you can find out if you're actually a big fish in a small pond at home. 
It can help to zero in on what matters most to your audience. If your followers are digging a particular trend one day, or even on an ongoing basis, it helps you jump into the conversation, offer help or services, and increase your exposure. 
News becomes hyper-local. As if Twitter weren't already a journalist's best friend, tailored trends will be great for helping journalists drum up story ideas and cultivate local news sources. 
Good causes can target assistance where it's needed most. Tailored trends should be a great help to organizations looking to identify areas of need or reach out to help in times of crisis. We can see the Red Cross' digital volunteer program getting a lot out of tailored trends. 
What do you think of tailored trends? Do you see any negatives with a change like this? 

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About the Author
Christine Geraci is the Social Media/Promotions Specialist at MVP Health Care in Schenectady, NY. Connect with her on Twitter @christinegeraci.
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