Blogs are far from dead. They're everywhere, thriving in various incarnations. Are you on Facebook? Then you're a kind of blogger right now without even realizing it. Honestly, what is Facebook really, but a kind of blogging platform? Status updates are nothing more than short blog posts, complete with likes and comments, placed in an RSS aggregator otherwise known as the Facebook news feed.
Not everyone needs to blog. But it's something to think about, especially if you actively use social media but do not have your own blog, or vice versa. Why start a blog? Consider these reasons:
Blogging shows off your command of the English language. If you're a working professional and still looking to make a career move or three, having your own blog shows potential employers that you're capable of stringing words together in a coherent fashion. Even better, a blog shows you have established, and continue to nurture, your own unique voice. What that voice speaks to is up to you: Your chosen profession, a hobby you're passionate about, or just your life in general.
It doesn't have to be all about words anymore. Blog posts can be as simple as a photo with a brief description. Or perhaps a video, or some audio. Bottom line: If you aren't confident about writing words that won't be proofed before they're published, you clearly have other easily created and posted options.
It's your contribution to the social space. Yes, social media has a lot to do with sharing the work of others (particularly on Twitter). But, people will want to get to know you too, especially if they like what you curate for them or come to look forward to your comments on their own work. A blog is a homebase for all things YOU. They can focus on one particular aspect of your personality or profession (which is why you often find people with multiple blogs). Having your own blog shows you can dish it out AND take it.
You're controlling your own online reputation. If you're not blogging, or using other social tools, then you can't proactively manage your digital reputation in any way. Offering an authentic, official perspective of who you are as a person ensures that people have something else to look at in the event a person with a vendetta tries to digitally ruin you.
It's so easy your grandmother could do it. Most blogging platforms are free and extremely user-friendly. Plus, once you start blogging, you don't even have to do it every day.
Why else would you recommend someone start a blog?