It's tough to be a little fish these days.
If you're like most small businesses, your online presence is probably good — but could be better. You likely cannot afford a hot-shot firm's expertise to make your website more dynamic or search-friendly. In addition to all of your other responsibilities, you might be trying to juggle social media, which means you can't afford a sharper focus on this aspect of your marketing.
But at least Facebook is free to use, right? And so is Google.
These tools are free. They're supposed to help you organically discover followers, get found, and in turn build a following for what you do. But to use them optimally, you need someone with time to post within the Facebook API, as well as someone with extensive SEO and web development experience.
The cost of using free tools like Google and Facebook is getting a little out of hand...don't you think?