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Why McGraw-Hill Won't Mind Stopping Its Presses for 'E-Content'
By: Christine Geraci
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Waaaaaay back in the stone ages, otherwise known as the late 1990s, I applied to a college that gave out laptops to all incoming freshmen. At the time, the college used this as a major selling point. And it darn nearly worked. I seriously considered going to this college, not just because it was a good school, but because I'd get a free laptop computer. 

These days, colleges are giving out iPads to students like candy. And there's one unlikely supporter of this activity: Textbook publisher extraordinaire McGraw-Hill. ]

Check out this TechCrunch video in which McGraw-Hill's Brian Kibby talks about how his company is embracing digital rather than rebelling against it.

It's rather refreshing to see a company understand how rapidly their industry is changing, and adapt. Kibby discusses how the use of "e-content," as he likes to call it, is going to exponentially explode across colleges and universities in the next 36 months. One of the major catalysts: The need for institutions of higher learning to improve student performance without increasing costs.

Instead of treating this evolution like the assassin that will inevitably murder their presses, they're listening to what their clients need and adjusting their strategy to meet those needs by partnering with startups and fine-tuning their own digital offerings. 

Kind of makes you want to go back to school, doesn't it? 

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About the Author
Christine Geraci is the Social Media/Promotions Specialist at MVP Health Care in Schenectady, NY. Connect with her on Twitter @christinegeraci.
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