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Check Out Ark: The Online People Search Engine Google and Facebook Could Never Be
By: Christine Geraci
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It seems it was only a matter of time before a true contender would rise from the rubble left behind by the ongoing battle of Google vs. Facebook. 
Let us introduce you to Ark, a startup people search engine that just might rise to epic glory. Ark aims to distinguish itself from other online people search methods by offering a much more all-encompassing approach to your search, coupled with comprehensive filters that let you home in on key attributes of the person you seek.
For example: With Google, you type in a name. Same with Facebook. You can type more, but there's no guarantee you'll find what you're looking for. Further, since they're in competition with one another, you don't get a an all-encompassing search result that marries typical Google search results with social media. 
With Ark, you can type in a name, as well as choose from an array of filters that deliver results not only for cities and college alma maters but also for relationship status, interests, and sexual preference, to name a few. You can also search by email and phone number. 
Because Ark pulls data from public profiles as well as the private data from your connections on social networks, you can create highly customized searches not just for people you've yet to meet, but people you already know. 
We're pretty excited, because this search engine is going to be super useful for social media marketers trying to build online communities around specific interests. 
We're also thinking it's time to take stock of what we're putting out there in terms of public information about ourselves via the social networks we've joined. Better safe than sorry.
Read more about Ark in this article from TechCrunch. Incidentally, this article suggests Ark could effectively drive a stake through the heart of people search sites like classmates.com and whitepages.com, which seem rather antiquated by comparison. Also, take a look at the comments: People are clearly having fun trying different search filter combinations to see who turns up. 
What do you think? Would you try Ark? 

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About the Author
Christine Geraci is the Social Media/Promotions Specialist at MVP Health Care in Schenectady, NY. Connect with her on Twitter @christinegeraci.
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