TalentZoo.com |  Beyond Madison Avenue |  Flack Me |  Beneath the Brand Archives  |  Categories
Meaningful Connections
By: Jake Watt
Bookmark and Share Subscribe to the Digital Pivot RSS Feed Share
The news is officially broken. Earlier this week we were all privy to a seismic shift in social media, in conversational media, with the purchase of Instagram. We now see Instagram in a different light; everything has changed drastically…
Or not.
Yes, Instagram was bought for Dr. Evil money by Facebook, causing many folks to be shocked and simultaneously awed. It was as if the collective had to relive the sting of being spurned by your best friend. A memory of a childhood chum that started hanging out with the popular kids at lunch the day they came to school with a Gameboy Camera.
We now feel less of a connection to the most known, unknown application in the world. When viewing Instagram through a particular lens, it is a platform perfectly balancing the intimacy of friends passing photos and the hyper-connectivity we now call real life.
Instagram allows us to tell our friends a much more heartfelt and genuine narrative of who we are; the people behind the screen, infusing life into the 8-bit and caricature style avatars we don.
In many ways, it's the "weekend" network. A time and place where we all slow down and pore over one another’s experiences and stories, adding a texture that creates a complete portrait of a person, quite literally.
Regardless, many are gung-ho about deleting their account and there are plenty of other unique alternatives. Via.me, Pinwheel, and EyeMe all propose a slant on the classic. But just like a new person trying to fit in with your group by emulating the actions of others, they instinctively feel unfamiliar and don’t bring much in way of connection or growth.
In the mass search for something new or "the next one," I'm choosing to dance with the one who brought me to the photo sharing party (BYOP?), Instagram. The cute, quirky girl that doesn't mind if you build Legos or overuse the "Toaster" and puts up with your insistence to have a pair of "formal" and dirty Chucks, time after "lux" enhanced time.
And hey, most of your friends actually (still) like her.
Because nothing has changed; Facebook hasn't canned the staff and developers that made the application great. There’s a tremendous opportunity for growth and expansion, just as in every one of us.

I could make a pun about the filters being the rose-tinted glasses on my outlook of the situation, but I’ll leave it out and just invite you to discover what's driving the evolution of and influencing the people you care about.

Bookmark and Share Subscribe to the Digital Pivot RSS Feed Share
blog comments powered by Disqus
About the Author
Jake Watt is the Digital Strategist at The brpr Group. A recent graduate with honors from the West Virginia University College of Business and Economics, Jake’s deep appreciation for creativity built upon a concrete business foundation creates this millennial’s dynamic presence in the digital world. Jake may be a dreamer, but studies have shown he is not the only one. Find him on Twitter here.
Digital Pivot on

Advertise on Digital Pivot
Return to Top