As digital media evolves, it can be difficult to keep up with the ever-evolving vernacular. The good news is that when it comes to needing buzz-worthy keywords, I have the perfect tool: Twitter search.
Once, a colleague was confused over which word to use in his hunt for SEO-friendly navigation links. "Are we saying 'digital' now or 'virtual'?" he asked. It was a fair question — in our particular industry, both were used interchangeably. Although some looked at "digital" as archaic and "virtual" even more so, they were the terms most commonly heard.
We could have jumped on any number of keyword-finding tools but instead we took a shortcut. We went to Twitter and typed each in the search bar, one at a time, to see what popped up and see what people were saying.
We're lucky — we can do this with Twitter because we're talking specifically about digital media and, well, that's where the primary users of digital media are congegrating and talking. Sure, a tool like Google Adwords can give me the local monthly average for "Digital Media" and some choice alternatives for SEM but how it's used in real, everyday conversation is so much more instant and appealing. We can simply plug words into Twitter search and see how attractive they are, or not. This is particularly key for us marketing and advertising types because we certainly love to throw our own buzzwords together, sometimes just hoping that enough people grasp what we're saying. At least on Twitter, I can now see if we've got it right.