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Timeline for Business Pages: An Overview
By: Christine Geraci
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Like we knew it would, Facebook announced Feb. 29 the launch of a new Timeline format for business pages, letting page administrators know in a top-of-the-fold page message that Timeline would officially take effect March 30.
In the meantime, page admins are now able to get a sneak peek of the new look in a preview mode, as well as play around with different features and arrange Timeline stories before the official change. They can also opt to publish their page in the new format early. 
Here's an overview of the basic changes:
Cover photo
This is the most prominent and obvious of the changes, and you've likely heard a lot about the cover photo and all of its creative potential. Don't underestimate its power, and take advantage of this prime real estate by thinking strategically about how to use it to make a great first impression.
"Highlight What's Important"
Under the cover photo and profile picture, you'll see a row of boxes where you can feature your "apps," such as photos, "like" count, custom tabs, etc. You can showcase up to 12, and order them in any way you like to ensure the most important features are seen first.
Edit your page timeline
You can "star" timeline entries (which are essentially status updates) to make them wider and more prominent, or click on the pencil to "pin" them to the top of your page. You can also hide and delete items entirely.
New admin panel
Page admins can now view notifications and messages, peruse page insights, and respond to items posted to page timelines all from one tab. 
Private messages
You are now able to privately message your page fans, and vice versa. You can check private messages in the new admin panel.
Have you taken the time to preview your Facebook business page in the new format?

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About the Author
Christine Geraci is the Social Media/Promotions Specialist at MVP Health Care in Schenectady, NY. Connect with her on Twitter @christinegeraci.
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