I feel the need to focus on Twitter. For whatever reason, I've seen a lot of ridiculous behavior there lately. I'm not saying I'm the perfect Twitter user, but geez...
Usually, people are unfollowed because they're sporadically active, or not very consistent. But lately, I've unfollowed people for committing the same offenses — not once, not twice, but multiple times.
Everyone on Twitter has the right to use it how they see fit. But some things, you just shouldn't do — especially more than once or twice. The following are surefire ways to get yourself unfollowed:
Tweet typos. Everyone makes mistakes. I'm guilty of a few epic fails. But I find a typo in a tweet especially embarrassing. Why? Well, for starters, tweets are 140 freaking characters long. If you have time to write it, you have time to proof it. Not doing so is just plain lazy. Unfollow.
Mentioning yourself. I have promptly discarded a few people who think it's completely OK to mention themselves in their own tweets, even though both their name AND Twitter handle (complete with @ symbol) appear prominently above each tweet. Really? Really? What is wrong with these people? Are they trying to boost their Twitter stats by shouting themselves out? I don't get it. Unfollow.
Only bragging about yourself. Folks, Twitter is as much about broadcasting information from others as it is about broadcasting your own content. This is basic, basic stuff. Yet some people insist upon congratulating themselves in every tweet, not just with links to their own content, but with compliments. "Check out how awesome we are!" "We did it again!" "We are so cool!" No...no you're not. Unfollow!
Demanding — not asking for — retweets. Asking for retweets is tricky. On the one hand, you want to be assertive and proud of your content. On the other, you don't want to come off like a jerk. But when it's not your content, by all means -- be demanding: "Read and RT," "Please RT" and "Worth an RT" are all perfectly acceptable. When it's your own content, please at least try to be a bit more humble. "Please RT if you find this information useful" is rather nice. "RT if you like what you read" is fine too. Both say, "I'd love it if you'd throw me a bone and share my stuff, but if you don't like it, no hard feelings." Too many demands for your own content make you appear bossy and unapproachable. Unfollow.
Telling people to follow you back. Stop it. Just stop it. I'll follow you back if I think you're interesting. And if you unfollow me because I didn't follow you back, then good riddance. Unfollow.
What else prompts you to unfollow someone?