Tabletop crisis training is a no-brainer. No matter how unlikely the chances of sh** hitting the fan, it's always a stellar idea to be prepared for the impossible. For many companies, crisis training is mandatory.
Why isn't it mandatory when it comes to your company's social media accounts?
I'm not suggesting that sending a tweet is more important than, say, calling 911. But when your Facebook page blows up with disparaging comments, or untrue information about your company begins to permeate across social channels, do you know exactly how to deal with it?
Of the companies surveyed, most responded with a "Yeah, not so much."
We agree: Businesses serious about their social presences need to plan accordingly for crises. And it's not as difficult as one may think. As the blog post above shows, here's what you have to figure out:
Who's monitoring your accounts
The chain of command for responses
What type of content warrants response
Official responses to common complaints
If you square away those four points, then you're well on your way to establishing a solid social media plan, crisis or not.