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Can Your Social Media Accounts Survive a Crisis?
By: Christine Geraci
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Tabletop crisis training is a no-brainer. No matter how unlikely the chances of sh** hitting the fan, it's always a stellar idea to be prepared for the impossible. For many companies, crisis training is mandatory.
Why isn't it mandatory when it comes to your company's social media accounts?
I'm not suggesting that sending a tweet is more important than, say, calling 911. But when your Facebook page blows up with disparaging comments, or untrue information about your company begins to permeate across social channels, do you know exactly how to deal with it?
This post from the Smartblog on Social Media asks businesses an important questionIf a social media public relations crisis were to hit your brand tomorrow, would you be prepared to respond effectively?
Of the companies surveyed, most responded with a "Yeah, not so much."
We agree: Businesses serious about their social presences need to plan accordingly for crises. And it's not as difficult as one may think. As the blog post above shows, here's what you have to figure out:
  • Who's monitoring your accounts
  • The chain of command for responses 
  • What type of content warrants response
  • Official responses to common complaints
If you square away those four points, then you're well on your way to establishing a solid social media plan, crisis or not. 

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About the Author
Christine Geraci is the Social Media/Promotions Specialist at MVP Health Care in Schenectady, NY. Connect with her on Twitter @christinegeraci.
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