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The Point of Pinterest
By: Christine Geraci
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Good grief. Another social network to join? How many profiles and online presences can one person handle?
 
Trust us: Pinterest is worth a second look.
 
Pinterest is basically a way to explore the web — with nothing but pictures. If you have a Pinterest account, you can install a web bookmarklet that, when you visit a website you like, will automatically troll it for graphics and photos. You can then choose which photos to "pin" to your Pinterest account. The "pinned" photo can be placed into one of the social network's 32 photo categories, and will take users back to the original website when clicked.
 
The more people who pin images, the more visual stimuli there is to peruse on the Pinterest site. Pick a category, then feast your eyes on a vast variety of photos you can like, comment on, and "repin" to your own account. As you accumulate pins, you can arrange them on your own "boards." Like arranging photos and postcards on your own digital corkboards.
 
People are searching Pinterest for recipes, home decor ideas, clothes, and stuff to just laugh at. They can follow others with interesting pins and share what they like on Facebook and Twitter. 
 
All it takes to get someone's attention is a striking photo.
 
Naturally, brands are salivating.
 
And rightfully so. Pinterest allows brands to pique the interests of users with photos that lead to content on their websites and blogs. The social network has essentially boiled searching the web down to what generally draws people to content in the first place: visually striking images.
 
And that is precisely the point. Or should we say, the "pin?"


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About the Author
Christine Geraci is the Social Media/Promotions Specialist at MVP Health Care in Schenectady, NY. Connect with her on Twitter @christinegeraci.
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