Oreo has 24 million Facebook fans. And Oreo really, really likes them.
Oreo's Facebook marketing strategies have been admired for quite some time. Their "Fan of the Week" feature created lots of buzz a couple of years back at The School of WOM conference
. By doing something as simple as featuring a fan photo as their profile photo each week, they managed to build some fierce community loyalty.
And now, they're kicking it up a notch once again.
Oreo is now featuring the "Birthday of the Day
" on its Facebook page in honor of the brand's 100th birthday in March. Each day, a different Oreo fan gets a birthday shout-out in the profile photo.
In addition, Oreo asks fans to share "Oreo moments," or photos of special times in their lives that included the infamous cookie.
Sounds simple enough, but fan love like this takes a lot of time and resources.
And it's paying off. Why?
Oreo's social presence isn't about Oreos. It's about people who love Oreos. When you put your fans at the forefront, they will stick with you.
And when you put your fans first, they keep coming back. With something as simple as photo sharing, Oreo gives its fans a reason to visit their Facebook page over and over again.
Why do they keep coming back? Because it's fun. If you give your fans something fun to look forward to on your social networks, they will reward you with loyalty.
So why not try it out with your own brand? If a beloved snack can do it, why can't you?