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Why Google's Election Hub Format Should Be Available to Businesses
By: Christine Geraci
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If you haven't checked out Google's new online U.S. elections hub, definitely take a look. 
 
The site integrates a number of different Google features, such as maps, videos, and calendars, to give you an idea of how the candidates are faring. There's also a "trends" tab that allows you to access news and Google searches for each candidate.  
 
One especially compelling feature is the "On The Ground" tab, which currently shows a map of Iowa, peppered with different sized "spots." Click on a spot, and it reveals various types of media, such as news articles from a local paper or a locally shot video.
 
I have one question: Is Google marketing this type of integrated setup to businesses?
 
Seriously. Can businesses integrate all of these features to create their own "hubs?" If not, then...why?
 
Imagine a college creating interactive maps of its campus, complete with videos and news articles from the college paper specialized down to a residence hall, or even a common area. 
 
Or how about a company that shares customer-recorded videos from its locations across the country?
 
Pair those features with the social capabilities of Google+, and Google just might have some solid competition for the Foursquares of the world. 
 
What do you think of Google's election hub? Does it remind you of any social network services that offer something similar?


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About the Author
Christine Geraci is the Social Media/Promotions Specialist at MVP Health Care in Schenectady, NY. Connect with her on Twitter @christinegeraci.
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