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Sounding Off About Facebook's Frictionless Sharing
By: Christine Geraci
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2011 was the year of frictionless sharing, Facebook's method of automatic social content curation. Facebook has partnered with nearly two dozen different companies — Netflix, Yahoo! News, and Spotify, to name a few — to create apps that allow Facebook users to automatically share content with their friends.
Most recently, Facebook partnered with Digg to create a frictionless sharing app that allows people to read and share Digg articles. 
So what do people think of frictionless sharing so far?
Liz Heron of the New York Times asked her Facebook subscribers that very question. Of the more than 300 responses her question inspired, the vast majority indicated that people are avoiding frictionless sharing apps like the plague. 
A significant number of other people indicated that they would use the apps only if they could specify which content to share with friends.
Yet, a number of other people said they loved the apps. One comment said people need only alter the settings in their Timelines to take advantage of the apps without revealing every last move to their friends.
Maybe so. But frankly, I still don't trust them. Neither do a lot of other people.
Case in point: One of my friends shared that she was reading an article on Yahoo! about the Duggar family. I kind of wanted to read it too, but in order to do so, I had to give the app permission to access and post to my Facebook profile. In other words, I had to tell all my friends that I was reading the article in order to read it. 
No thanks.
Rather than getting people to let down their guard and share more, these apps seem to be inspiring more guarded behavior among Facebook users. Could it be that Zuckerberg's Law of information sharing has found an exception?
What do you think of frictionless sharing apps on Facebook?

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About the Author
Christine Geraci is the Social Media/Promotions Specialist at MVP Health Care in Schenectady, NY. Connect with her on Twitter @christinegeraci.
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